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Betting2026-05-16

Sweden Eurovision Betting History: 7 Wins From ABBA To Loreen — How Melodifestivalen Became The Eurovision Pipeline That Defines The Modern Betting Market

Astrid Lindqvist — Nordic & Scandinavian Editor
By
Astrid Lindqvist
Nordic & Scandinavian Editor
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Sweden Eurovision Betting History: 7 Wins From ABBA To Loreen — How Melodifestivalen Became The Eurovision Pipeline That Defines The Modern Betting Market
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Sweden has won Eurovision 7 times — 1974 (ABBA — Waterloo), 1984 (Herreys — Diggi-Loo Diggi-Ley), 1991 (Carola — Fångad av en stormvind), 1999 (Charlotte Nilsson — Take Me to Your Heaven), 2012 (Loreen — Euphoria), 2015 (Måns Zelmerlöw — Heroes), and 2023 (Loreen — Tattoo, her second win). The country has finished Top 10 in 19 of 22 Grand Final appearances since 2003, and Top 5 in 14 of those.

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Sweden Eurovision betting history 7 wins Melodifestivalen pipeline

Sweden Eurovision Vital Statistics

MetricValue
Total Eurovision wins7 (1974, 1984, 1991, 1999, 2012, 2015, 2023)
Tied with Ireland for most wins all-timeYes
Sweden Top 10 finishes since 200319 of 22 (86%)
Sweden Top 5 finishes since 200314 of 22 (64%)
Sweden Bottom 10 finishes since 20031 (Eric Saade 2011, 3rd actually — so technically zero bottom-10)
Sweden Last Place finishes (all time since 2000)0
Sweden pre-show favourite cycles 2012-20255 (2012, 2015, 2018, 2023, 2025)
Sweden pre-show favourite hit rate3 of 5 (60%)

The Melodifestivalen Pipeline Effect

Astrid Lindqvist on the structural advantage:

"Melodifestivalen is the six-week Swedish national selection — 28 entries competing across four heats, two second-chance rounds, and a final at Friends Arena Stockholm. Every entry has been performance-tested live across three TV broadcasts before the Swedish Eurovision entry is selected. The structural effect: by the time Sweden arrives at Eurovision the song has already been refined, the staging has been benchmarked against 27 alternatives, and the vocal has been live-broadcast at least three times. No other Eurovision delegation does this. Norway and Finland run shorter national selections; Italy uses Sanremo but for different reasons; UK uses internal selection. The Melodifestivalen pipeline is the single largest structural advantage in modern Eurovision betting."

The Two Loreen Wins — 2012 And 2023

Marco Ferretti on the only artist to win Eurovision twice in the modern era:

"Loreen is the only Eurovision artist to win twice. 'Euphoria' 2012 was the textbook outright favourite — 2.00 ante-post, 1.65 pre-Final, won with 372 points. 'Tattoo' 2023 was something different. She entered the Eurovision Liverpool final at 1.65 outright, won the jury vote 340-150 over Finland's Käärijä, lost the televote 376-243 to Käärijä, but the combined score put her at 583 points — at the time the highest score for a female solo artist in Eurovision history. The 2023 result also confirmed something structural: when the Swedish entry has explicit jury archetype fit, the Melodifestivalen pipeline delivers the jury vote almost mechanically."

Sweden Eurovision Outright Pre-Show Odds By Cycle 2012-2025

YearEntryPre-show oddsActual finish
2012Loreen — Euphoria2.00 → 1.651st (372 points)
2013Robin Stjernberg — You15.0014th of 26
2014Sanna Nielsen — Undo5.003rd of 26
2015Måns Zelmerlöw — Heroes3.00 → 2.501st (365 points)
2016Frans — If I Were Sorry11.005th of 26
2017Robin Bengtsson — I Can't Go On15.005th of 26
2018Benjamin Ingrosso — Dance You Off5.507th of 26
2019John Lundvik — Too Late For Love9.005th of 26
2021Tusse — Voices26.0014th of 26
2022Cornelia Jakobs — Hold Me Closer13.004th of 25
2023Loreen — Tattoo1.65 → 1.501st (583 points)
2024Marcus & Martinus — Unforgettable9.009th of 25
2025KAJ — Bara Bada Bastu1.50 (pre-show favourite)4th of 26
2026Felicia — My System12.00(tonight)

The Single Cycle Sweden Got Wrong: KAJ 2025

James Reeve on the most interesting recent Swedish outcome:

"KAJ 2025 was Melodifestivalen's most charismatic entry of the decade — a Finnish-Swedish comedy trio singing about saunas. They entered Eurovision Basel at 1.50 outright, the shortest Swedish pre-show price since Loreen 2012. They finished 4th. Austria's JJ at 23.00 pre-SF1 won outright. The KAJ result demonstrated the Melodifestivalen pipeline's one structural blind spot: when the entry depends on novelty or comedy as the primary differentiator, the jury archetype reads it as 'less serious' and caps the jury score. KAJ won the televote handily (218 points) but the jury (148 points, 6th jury) capped the overall finish. The pattern is: Sweden wins when the Melodifestivalen winner is musically serious; Sweden top-5s but doesn't win when the entry leans comedy or novelty."

Why Felicia's 12.00 In 2026 Is The Historically Expected Range

Marco Ferretti on Felicia 'My System':

"Felicia at 12.00 outright sits squarely in the historically expected range for a Swedish entry without explicit jury-favourite fit. Looking at the 2013-2025 record: Robin Stjernberg (15.00 → 14th), Frans (11.00 → 5th), Robin Bengtsson (15.00 → 5th), John Lundvik (9.00 → 5th), Cornelia Jakobs (13.00 → 4th), Marcus & Martinus (9.00 → 9th). When Sweden enters at 9.00-15.00, the expected outcome is 4th-9th finish. Felicia's 'My System' is a contemporary club-pop entry without the Loreen-level jury hook, which means the projected outcome is 7th-11th — exactly the historical baseline. Sweden Top 10 at 2.20 is the structural position for this cycle."

What This Means For Sweden Tonight

Sweden's 50-year pattern is unambiguous: structural Top-10 lock outside of comedy/novelty cycles. Felicia's 12.00 in 2026 fits the historical baseline, projecting 7th-11th. Sweden Top Nordic 2 at 1.75 (mechanical bet vs Norway's compromised entry) is the cleanest single Sweden position tonight per our slot 20 deep-dive.

How To Cite This Work

Lindqvist, A. (2026). "Sweden Eurovision Betting History: 7 Wins." EurovisionOdds.org, May 16, 2026.

The Bottom Line

Sweden has won Eurovision 7 times since 1974 (tied with Ireland for all-time most), Top 10 in 19 of 22 cycles since 2003 (86%), and zero last-place finishes this century. The Melodifestivalen pipeline is the structural advantage. Felicia's 12.00 outright in 2026 fits the historical baseline for a non-jury-favourite entry — Top 10 expected, top-5 stretch. Sweden Top Nordic 2 at Betfred 1.75 is the mechanical bet tonight.

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Historical Sweden Eurovision data sourced from EBU public records, Melodifestivalen SVT archives, and EurovisionOdds.org tracked bookmaker pricing 2012-2025. 18+. Please gamble responsibly. BeGambleAware.org. GAMSTOP. When the fun stops, stop.

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