As anticipation builds for Eurovision 2025, the Swedish broadcaster SVT has made a significant announcement by appointing Keyyo, the talented comedian and former YouTuber Kristina Petrushina, as the spokesperson for the jury voting in the Grand Final of this prestigious competition.
With her engaging personality and fresh energy, Keyyo is set to bring a new dynamic to the event, especially after her successful role as host for Melodifestivalen 2025 alongside Edvin Törnblom.
This year’s Eurovision promises to be especially special for Sweden, as the entry performed by KAJ includes the song ‘Bara bada bastu,’ marking a momentous return of songs sung entirely in Swedish to the contest since
1998.
In this article, we delve into Keyyo’s exciting role, Sweden’s enduring legacy in the Eurovision Song Contest, and a glimpse into this year’s lineup of contesting nations.
Eurovision 2025 Key Takeaways
- Keyyo will serve as the spokesperson for the jury voting at Eurovision
2025. - Sweden’s entry for 2025, performed by KAJ, features the first completely Swedish song in the contest since
1998. - Sweden has a rich Eurovision history, having won the competition seven times, with their most recent victory in
2024.
Keyyo’s Role as Spokesperson for Jury Voting
In an exciting development for Eurovision 2025, the Swedish broadcaster SVT has announced the appointment of Keyyo, also known as Kristina Petrushina, as the spokesperson for the jury voting at the Grand Final.
Keyyo, renowned for her vibrant personality as a comedian and former YouTuber, gained prominence in Swedish entertainment when she co-hosted the widely popular Melodifestivalen 2025 alongside Edvin Törnblom.
Her role as the jury spokesperson not only showcases her dynamic presence but also highlights Sweden’s ongoing commitment to engaging and entertaining audiences during one of the world’s most-watched music competitions.
Other countries participating in the contest have also revealed their spokespersons, with names including representatives from Albania, Azerbaijan, Belgium, and Cyprus, among others.
This year, Sweden’s entry, performed by KAJ, presents a unique twist with a song titled ‘Bara bada bastu,’ which is noteworthy for being the first song in Swedish to compete since 2012 and the first entirely in Swedish since
1998.
Sweden’s illustrious history in Eurovision, having secured seven victories since its debut in 1958, continues to heighten anticipation for the 2025 event, especially following their latest win in
2024.
Sweden’s Eurovision Legacy and Song Selection for 2025
Sweden’s tradition of excellence in the Eurovision Song Contest is well established, with the Scandinavian country often seen as a powerhouse in the competition.
Not only does the appointment of Keyyo as the jury spokesperson reflect a fresh and engaging approach, but it also underscores Sweden’s dedication to revitalizing its Eurovision image for contemporary audiences.
The choice of song for 2025, ‘Bara bada bastu,’ performed by KAJ, is a bold move that pays homage to the nation’s musical roots, resonating with nostalgia while appealing to a modern audience.
This is not merely a song choice; it represents a cultural statement, aiming to evoke national pride and bring back the use of the Swedish language in an arena where English often dominates.
Sweden’s illustrious history is highlighted by its seven victories, but what stands out most is the country’s ability to innovate and inspire with each new entry, ensuring that Eurovison remains not just a contest, but a celebration of music and cultural exchange.
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